WINECRASHER: MYSTERY ONLINE WINE RETAILER
Picture a monthly mystery box of one (or more) corked surprise(s) delivering experiences, flavors, and aromas right to your doorstep. Taking the wine-of-the-month scene by storm, the Orange County startup and online retailer, Winecrasher, aims to do just that.
By using a unique online business model that they refer to as “Crash Pricing”, Winecrasher sells quality bottles of wine at steep discounts by only disclosing the wine label after purchase to protect the wineries they purchase from. Vino-lovers do not fear! All imperative information such as region, score, vintage, varietal and tasting notes are provided beforehand, so avid wine drinkers will be able to easily grab steals off the rack.
Inspired by the Hotwire/Priceline model for travel, Winecrasher is attempting to create an aspect of anticipation by using a sample sale to attract every caste of wine drinker. To make things sweeter, Winecrasher has an under $20 section, where hidden gems can be found at the deepest of discounts. The three additional categories include Red, White, and Sparkling, the latter of which can cut immense costs when your bank account contradicts the desire to pound nonsensical amounts of champagne at the club. The coup de grace, however, is the service of their personal wine club, where a box is tailored specifically to your taste buds with no limit on number of bottles (careful now…). Furthermore, all of Winecrasher’s wines are critically rated so quantity will not comprise overall quality.
In the end, Winecrasher has the means to get us set up with a primo box of great wines ASAP. Whether you’re a collector, vintner, or a 2-buck chuck drinker, Winecrasher has just enough options to satisfy the masses, and we hope to get our purple fingers on them soon.
Get to shopping at winecrasher.com.