Virtual Tastings with Ferrari-Carano Wines


It’s been a long week at work. One of those days that makes you want to fall into an endlessly sinking Tempur-Pedic and soak your brain in a relaxing haze. The only thing keeping you going is the thought of releasing the mental vice grip of the week by uncorking that bottle of vino from your favorite Sonoma winery. With PJ’s on and ambient Spotify noise, you give way to your muscles desire to relax, and pour yourself a very generous glass. You breathe in the aroma, swash the expertly amalgamated flavors, and with your tastebuds buzzing proceed to ask the winemaker what her inspiration was behind this very glass in your hand…..wait. . what? How is this possible?

Virtual Wine Tastings

We had the distinct pleasure of being invited by our friends at Ferrari-Carano for a wine tasting that took place (virtually) at our HQ & media offices in Southern California. Gathering around the (virtual) table via UStream, we learned about wines from Ferrari-Carano that were sent to us in advance. This “Virtual Wine Tasting”, uniquely offered us the knowledge and personal touch of a planned tasting with the convenience and comfort of doing it at our own HQ. Although this particular tasting was strictly media only, it got us thinking. What if wineries across the world began to do virtual tastings for the general public? It’s not easy to fly to Bordeaux or Napa to learn and enjoy wines – and even if you do visit, spending time with the winemaker is not the norm. Aside from the limitless consumer reach it provides, virtual tastings would allow wine enthusiasts to conveniently gain insight into product and avoid unnecessary travel costs while doing it from the comforts of their own home, and with as many friends/family as they have bottles.

Ferrari-Carano Wines. Photo: Ferrario-Carano. Ferrari-Carano

Our tasting consisted of three varietals from the house, some seen in the photo above; 2014 Ferrari-Carano Fumé Blanc Sonoma County, 2013 Ferrari-Carano Merlot Sonoma County, and 2012 Reserve Cabernet Sauvignon, Alexander Valley. Each wine was distinct in its taste, but winemaker Rebecka Deike’s 2012 Reserve Cabernet Sauvignon, Alexander Valley was a perfect bold, long lasting, and exquisite pairing to a night-in after a long hard week.

In today’s world products and services come direct to the consumer, rather than the other way around. Today, you can order lunch, gas for your car, or even a massage all to your home while you try on curated clothing that was delivered to you from a personal stylist.

Why should a wine tasting be any different? It is not so difficult to envision yourself on the couch, with a live stream on your Smart TV of a winemaker (whose wine you’re about to pour), while you ask questions or simply listen- now that’s an App!

Many thanks Ferrari-Carano for affording us the opportunity. Let’s see if virtual wine tasting picks up speed in the months ahead!

Cover photo: Ferrari-Carano