WHO IS GARY VAYNERCHUCK?
Successful entrepreneur, investor, social media influencer, speaker, motivator, content creation machine, digitally savvy hustler - but it all started with wine.
Gary took his family wine-retail business in New Jersey, changed the name to Wine Library, started an eCommerce side of the business, and began filming bold wine reviews on a YouTube channel over a decade ago. From there he took a 3 million dollar wine business to a 60 million dollar wine business by using the power of eCommerce, video, and social. With early investments in Twitter and other household technology companies Gary has certainly done well for himself. Gary is a hustler who works extremely hard, can be in your face, but is a person that genuinely cares about people succeeding. I've not met Gary but I've seen and heard a lot of his podcasts, videos, and one-line quotes across the web. The man is everywhere!
WHY DO I WANT TO DRINK WINE WITH GARY VAYNERCHUCK?
I dig his pulse on culture, and appreciate his focus on today's consumer. The value any brand has is their consumer which I believe Gary would think is key to gaining leverage. It would be entertaining talking to him because he talks a lot, and the smallest prompt can send his mind in many directions. He's an instant dose of energy and inspiration. To vibe with his hustler-spirit combined with his business experience would be invigorating. Also, Gary Vee seems to dig hip hop and sees it as I do - a milieu that moves culture. Plug any brand or product in the hip hop machine and watch it grow exponentially.
WHAT WINES I'D DRINK WITH HIM
I'd have at least two wines with Gary, the first would have to be an in your face red wine from Washington that is not afraid to be what it is. Big mouthfeel, big fruit, big bite that comes out the gate swinging. For instance, Boom Boom Syrah by Charles Smith. This wine does not mask itself or parade around restraint. This bottle simply tells you as it is, I'm an explosion in your mouth.
The second bottle of wine would be something a bit more finessed because it seems to me that as Gary's career advances he'd appreciate a wine that is a little more focused and subtle that you can enjoy just chilling with the homies talking Gen-X women blogs, hip-hop, future of media and whatever other thoughts pops into Gary's eclectic mind. For instance, a 2009 Vina Albina Grand Reserva.
Cheers Gary Vee