#VINO4: Coach Barry Switzer

Cool People.  4 Questions.  1 Bottle of Wine. VINO4

Football coaching legend Barry Switzer made his name during 16 years at the University of Oklahoma and four years as head coach of the Dallas Cowboys. His achievements are incredible: one of the highest winning percentages of any college football coach in history, and one of only three football coaches to win both an NCAA championship and a Super Bowl.

We sat down with the legend and talked about food, family, and football. We also spoke about his Switzer Vineyards Cab, which is sold online and in select locations througout Texas and Oklahoma.

Winemaking is often about the future generations and a legacy. How did you start your own winery and do your children (Greg, Kathy, and Doug) have any interest in the family business?

Actually my daughter’s husband Hunter and I started the Switzer label for our family tradition in 2007. While my father was more of a whiskey man as a bootlegger, I transitioned from harder liquor to wines while coaching the Dallas Cowboys.

Jerry Jones (owner of the Cowboys) would take us out to eat and tell us to order whatever we wanted. Of course, I often ordered the good stuff! That’s how I started to sample a good number of wines. As I began my own, I gravitated to Cabs as I liked the taste and it paired well with some of my favorite meals.

You mentioned Dallas Cowboys owner Jerry Jones introduced you to a lot of fine wines. In previous interviews you talked about your father as a whiskey man – what do think are the differences between the two?

I believe wine is healthier. While my father was a whiskey man, I was more of a scotch guy. I didn’t like wine as much when I was younger.

A friend of mine who was an Italian chef helped me develop a palate for wine (& healthy Italian food) towards the end of coaching days. I find myself enjoying a lot of Italian dishes these days with fish.

What would you consider to be your comfort food?

Being from the South, I love a good home cooked meal. Pinto beans and crackling bread are two things that remind me of home in Arkansas.

We believe wine and music should be paired. Bottlerock Napa showcased this with groups from No Doubt, to Imagine Dragons, to Robert Plant, and up & coming country music star Ryan Sims. We call it #VINOMUSIC.

What song would you pair with your wine and why?

Well, I am a big fan of country music from the 50’s such as Marty Roberts and Hank Williams. As a matter of fact, my friend Toby Keith was inducted into the Songwriters Hall of Fame recently so that’s something exciting that I’d celebrate with one of our Cabs.

I actually like a lot of types of music, The Eagles being one of my favorites.

Being “55 plus 22” years young, you are still winning not only in wine, but also in tech with Coaches Cabana and your activeness on Twitter. Any advice for millenials?

My advice – the team concept never fails. Nothing happens without people. Good people make great things happen.

Also, if you’ve had too much, take an Uber!

Switzer Family Vineyards

Coach Switzer’s Twitter