Our mission is to help today’s digitally savvy consumers learn about wine. The way we do this in 3 ways:
- original digital content (written articles + videos)
- original and highly creative events (SOMMX), and
- by giving young, cool. well educated sommeliers a platform to be heard and seen (check out Our Somms)
Think of what we’re doing for wine and sommeliers the same as what Food Network did for food and Chefs.
The reason we’re needed is because as cultures intermingle and new populations crave wine, they want education and transparency. We’re the voice that will explain wine clearly and connect it meaningfully to modern culture.