PASO IS ON THE RISE

Paso Robles wines are experiencing a meteoritic rise. Each year Paso Robles wines are being noticed more each year by both industry and consumers. The goals for this book include encouraging wine drinkers to explore Paso Robles by giving them a feeling of the region and sparking curiosity & conversation.

STRUCTURAL APPROACH: “CONTENT LAYERS”

Our books are beyond written words and one-dimensional content. We take time to research what information consumers are truly looking for, and what types of content would benefit them on their journey to discover new wine regions around the world. Below is a geeky, strategic, illustration of our approach.

 

The Structure of Drive Through Paso Robles

5 Regions NE, NW, SE, SW, York Mountain and Tin City

The book will open with a history of Paso Robles to set the context. Each chapter will begin with Core content. Secondary and tertiary content layers will include maps and a directory of every wineries in each region. The winemaker interviews will focus on the Past, Present and Future of Paso Robles.

THE UNIQUE FABRIC OF PASO ROBLES

We’re planning to integrate non-wine related stories that weave the fabric of Paso Robles. Stories such as the haunted saloon and Jesse James’ time hiding in Paso. Including these stories within the main narrative of Paso as a wine region will be tricky. But, it will expand the reasons to explore Paso while setting it apart from being just another wine town.

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